Salesforce Tower Film

About this Project

In 2022 I was invited to create a video for the crown of San Francisco's Salesforce Tower — a wrap-around LED display spanning the top six floors, engineered to read at low fidelity from miles away. Drawing on my sign-work background, I designed for scale and physical constraint rather than detail.

As a nod to nearby Lucasfilm, I filmed a duel shot in a pitch-black room so only clashing red and blue light survived — instantly legible as lightsabers. The film was divided into four quadrants and played in wrap-around, so the piece was complete from any angle. The New Yorker called the Salesforce Tower installation "the most visible piece of public art in the West."

Made with Annika Eriksson and Marco Bykhovsky. Video Production, Urban School of San Francisco (instructor: Emma Strebel).